Monday, April 12, 2010

Rhode Island DOT--Social Media Comms Case Study

For those one or two who may still be doubting the validity of using social media (plus, a very active agency website continually updated), here's another good case study courtesy Ragan Communications.

For those who don't want to bother with the link, the gist is this:
- Rhode Island had worst floods in 200 years
- nearly 100 roads closed including I-95
- used Twitter and Facebook plus their website
- Twitter followers increased 3X to 1000 followers
- traffic to website from social media sites jumped (2k hits per day to 83k hpd)
- staff was able to work from home or office 24/7

This is the way it is done folks. Good job RIDOT.

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