Tuesday, December 22, 2009

Need Help Creating a Social Media Policy for Your Employees?

Creating and managing social media policies is one new unexpected challenge for many organizations. But as the internet and crisis communication blogs fill up with painful examples of how employees using Twitter, or YouTube or Facebook are causing unanticipated crises for many organizations, it is apparent that such policies are necessary. Better now than when prompted by a major reputation problem.

But where do you start to craft such a policy. On my Crisisblogger blog I've provided a number of examples from major organizations as I have become aware of them. No sense reinventing the wheel when good thinking has been done by others in your situation. But I recently became aware of the work that Telstra has done to create not only the policies but some entertaining employee education tools around social media. Telstra is the Australian phone company with 40,000 employees. I'm not sure you can do much better than their "Three R's" incorporated in their policy: Responsibility, respect and representation.

If you do make use of their very good work here, you might want to send them a "G'die and thank you."

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